EO-Executive Optical puts a purr-fect spotlight on eye health

Manila, August 2025 — How many times have we squinted at a menu only to order the “usual”? Or mistakenly waved at someone we thought we knew from afar—only to find out it was a stranger? The worst of all? Mistaking our furry friend for a plant while gardening in the morning.

Poor eyesight can turn simple joys into frustrations. We withstand all the embarrassments and missed experiences, hoping we can get used to them. Sadly, constantly trying to adjust to poor eyesight only leads to life’s moments slipping by. That’s where EO-Executive Optical comes in. We clear the blur and bring back the sharpness, so you can focus on what you love—including bonding with your furry friends. 

For decades, we’ve enjoyed sharing stories that resonate—adding wit to eye health reminders. From humorous TV and radio ads, eye-catching social media posts, to billboards that make passersby do a double-take, EO-Executive Optical has built campaigns that not only entertain but also remind Filipinos to love their eyes. Sharing these comical bits isn’t just an engagement strategy—they’re proof we get it. 

After an era of lighthearted ads, EO is stepping out with a whimsical twist–pouncing straight for your heart with a feline charm. The promotion taps into your love for furry friends, because moments with your whiskered companions are cherished better with clear vision.

Now that the cat’s out of the bag, it’s time to lean into an eyewear brand that understands. The skits may change when it comes to our shared struggles with eyesight, but the punchline stays the same: your clarity is a priority.

About EO-Executive Optical

Founded in 1968, EO-Executive Optical is one of the Philippines’ largest and most trusted eye care service providers and optical shops, offering an array of eyewear, including EO Eyewear, Sunwear, EO Kids, Seen, and Visualities, and has since expanded into modern, stylish, and luxury designer brands.

The company continues to provide top-grade products by introducing upgraded lenses and styles that will suit every eyeglass wearer’s taste. With years of perseverance and excellent service, the company has successfully built over 300 branches nationwide.