The Crossover Between Sports and Fashion
Creativity Has no Limitation
Adidas is a multinational corporation based in Germany that designs and manufactures athletic and lifestyle footwear, apparel, and accessories It was founded in 1949 by Adolf Dassler. The company targets athletes who play high-performance sports, namely basketball, football, and running. Over the years, Adidas made an impact due to its functional yet comfortable footwear, which carved its way to be noticed by high-profile athletes.
The introduction of adidas eyewear
Your sport optical accessory
Adidas eventually ventured into producing a line of eyeglasses that can be worn anytime and anywhere. The eyewear is designed with the combination of minimalist and sport style that highlight the brand’s identity without showing off too much brand logo. This could potentially appeal to people who are looking for quality eyeglasses without the overt branding typically printed all over it.
Collaboration and Partnerships
More opportunities
Adidas did not stop there; it also made a conscious effort to create an apparel line for women, and this decision has helped broaden its market. The brand’s popularity caught the attention of known fashion designers and brands, namely Yohji Yamamoto and Stella McCartney, which resulted in a collaboration. The partnership aims to create sportswear collections that blend style and functionality.
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